Meanwhile, last year Meta enlisted a political lobbying firm to secretly plant negative opinion pieces about TikTok in U.S. But it’s still early days in terms of generating revenue from that short-form video consumption, according to Meta. Instagram Reels represents more than 20% of time spent on the app, CEO Mark Zuckerberg told analysts in April. Meta, having seen intensified competition from TikTok for share of time, has scurried to pump more video features into Instagram. He said the test is available only to a “few percentage” of Instagram users and that it still needs work: “It’s not yet good,” he said.

Mosseri also addressed concerns over Instagram’s test of a full-screen version of users’ feed. We see this even if we do nothing… So we’re gonna have to lean into that shift.” It’s part of our heritage.” Mosseri continued, “That said, I need to be honest: I do believe that more and more of Instagram is going to become video over time. “Now, I want to be clear, we’re gonna continue to support photos. “I’m hearing a lot of concerns about right now about photos and how we’re shifting to video,” he said. In a video post Tuesday, perhaps in response to the Kardashians weighing in on the topic, Instagram head Adam Mosseri reiterated that the service will continue prioritizing video. “What’s innovative and unique about old stale content? Nothing!” “We have TikTok for a reason, and let’s face it, the only reels uploaded are recycled TikToks and content that the world has already seen,” the petition, launched four days ago by photographer Tati Bruening reads.

Instagram kim kardashian